The Marketer's Bushido: Starting the Journey

Marketing is under pressure. In times of recession and downturn even more then before the various stakeholders require higher degrees of accountability and return on investments made, while budgets are cut. On the other hand, consumers and customers tune out of the marketing communication that is fired at them.

Inspiration Day

The average executive has only 3 hours a month to focus on the strategy of his business ^(*). This leaves no time for real reflection, analysis or contemplation of "what could be".

_{* Source: MANKINS, M.C., “Stop Wasting Valuable Time”, Harvard Business Review, September 2004 - based on a time study of senior executive time usage in 187 companies}