By now, it should be obvious how important it is to clearly differentiate your brand. But I still get questions about how to identify key brand differentiators — or how to prioritize them, clarify them, or use them in brand strategy development.

So I’ve produced an excerpt from a recent webinar I gave in which I took participants through developing their strategic brand platforms.  Take a look to learn:

  •     the role of differentiators in your competitive brand positioning
  •     12 possible types of brand differentiators
  •     criteria to evaluate your brand differentiators

 

 

Read the original post here.