On Marketing Innovation

Marketing innovation and the development of branded services can be ways in which marketing executives truly differentiate their brand.

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Clients and Agencies: Trouble?

The marriage between brands and agencies is troubled.  To succeed, both will fundamentally need to change the way they think, operate and measure success.

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Nps Romania Benchmark Study

In 2009, we conducted one of Europe's first Net Promoter benchmark studies (in Romania).  This presentation contains some of the key findings.

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Change Marketing Version 0.1

The world has changed, but marketing still applies concepts invented decades ago.  The profession needs a reboot with focus on relevance, engagement and reputation.

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Ten Things to Make You Think

 10 invitations to marketers to stop rushing towards mindless action and take a moment to think about the customer insights which could reshape their profession.

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Reality Check: Advertising is Dead

Every new technology has a shorter curve from introduction to irritation. Marketing needs to take a new approach by focusing on relevance, engagement and reputation

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Reconsidering the Advertising Industry

Advertising agencies are (strongly) dissatisfying their customers, and it's starting to show in the numbers.  This presentation highlights the actions required to turn the tide.

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The Future of Romanian Retail

The Romanian market is full development.  This presentation explores some of the great opportunities to be pursued, as well as the pitfalls which are to be avoided.

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Customer-Centric Retail Innovation

A five step approach for (Romanian) retailers to transform the way they operate through customer-centric thinking and a focus on meaningful innovation.

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Marketing 3: On Accountability

Marketers have a bad reputation among their colleagues.  Part of it is due to their own behaviour. This presentations explores the ways to change.

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Can We Profit from Poverty?

Solving the problem poverty requires more than charity.  This presentation calls for a more profit oriented approach in which marketing leads the way.

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A Little Less Conversation

Brands talk too much about having conversations, but do too little about it.  This presentation outlines a few actions to better engage customers and drive WOM.

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