Change Marketing

The world has changed, but the marketing practices of most businesses haven't followed suit.  As a result, CEO's get annoyed, billions are lost, and marketers are perpetually at risk of losing their jobs and reputation.

The Change Marketing initiative wants to challenge this reality.  In a no growth economy, companies need a strong marketing practice that drives customer-centricity, future sales and innovation.

As the most ambitious Futurelab project to date, Change Marketing consists of:

• an ever evolving collaborative Manifesto, which wants to establish the guiding principles for a new, company-wide, marketing practice.
• an online community where professionals from all backgrounds, can exchange ideas, information and practices to enhance the impact of marketing.
• an executive council, where individuals and organisations which are ready to act on or experiment with the new rules of engagement can do so in a semi-controlled environment.

We look forward to hear from you.